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Search MarketingSearch Positioning and Optimization(250) 763-7377 |
Search Positioning and OptimizationFirst, we must understand what a search engine is. Internet search engines (eg Google, Yahoo) help users find web pages on any given topic. The search engine records and maintains a database of all the web sites on the Internet. They use programs (in the industry we refer to them as "spiders" or "robots") to collect information, which is then indexed by the search engine.Search engines existed long before the Internet was invented. Government mainframes used search tools to help find information on green screens when the first files were processed via data entry from paper records to binary data. Search engines have advanced to be binary intelligence -- a modern day fixture. They are locked into the future of internet development. The spider is one sophisticated algorythm spinning it's web as fast as light. Companies like Google and Yahoo appointed their programers to create advanced intelligence search spiders. These automated programs search the Internet daily for keywords, titles, descriptions, backlinks and relevant content of websites (among other processes), so that a comprehensive return of a search is be presented. Through familiarity of the Internet, blogs, news groups and industry articles, Brilliant Design keeps up-to-date with the knowledge necessary to stay on top of search positioning methods. We optimize each page based upon the data collected by the search spider. Brilliant Design is experienced with the best practices in methodology so that we may adapt the source code so that it is "search friendly". The elements adapted can range from keyword placement to link building to externalization to content development and to url rewriting. The diagram below shows the bolded results of a Google search for the term "recipes for cake". Note in the results that there are 3,110,000 web sites competing for this keyword phrase. The sites placed here (at least in the top 3) all promote the keyword phrase recipes for cake throughout their title, description and, most definitely, their keyword descriptions. They most likely have external links linking to their site (AKA backlinks) and must have developed good and relevant content around the keyword phrase. Google has indexed their web site and given them top priority and they appear at the top of the index. These three sites have more than 98% chance of being clicked on and therefore, will have the most traffic generated by these keywords to their site, in turn qualifying their visitors and improving their ROI - Return On Investment. |
As in everything, we as humans observe. There are certain habits that we have inherrited, and other factors which compel us to do certain things. These behaviors are much in the same on the internet. We follow the same patterns and take the same calls to action.  In our web design, we consider the target market, the age group, the natural behaviors of human character -- these are all important factors determining the layout and content of a web site. For example, look at age groups. The young and old both have specific needs combined with different interests. As a web designer, we know through research and experience how to layout a web site so that we can take advantage of all these behavioral aspects of internet users. |
 An experienced positioner knows what elements to optimize first.
Which elements need more development and quite precisely, what NOT
to do. There are "white hat" and "black hat" tactics
for search optimization, and this company prides themselves on presenting
"white hat" methods. (Yes, this is good!) |
