Content is King. Plan for anything, and I would plan for content,
because that is number one with the search spiders. Why have a website
if it isn't informative and helpful? Search engine spiders think so
too.
There are many ways that you can convey a message about you or your
company. It can be broken down into different groups and therefore,
we can create web pages based on those ideas. Content can range from
product descriptions, service descriptions, industry related articles
to press releases and/or company history. Don't worry, Brilliant Design
will help to outline content for your web site, based upon research
of your business and research of your competitors.
To ensure that web sites include content that is not only friendly
to search engine spiders, but also appeals to the ultimate audience
we suggest that including any of the following items on your web site
could provide relevant content for both search engines and end users:
Using analytics as a way to
determine what types of content you should include on your site is also a good method to use.
It is often possible to determine what your visitors are
looking for by combing through server logs, paying close attention
to the most popular paths through the site. Also, analyze
your customer service requests to determine areas where your site
content could be more robust. Look through internal site
search tools to see what keywords web users are typing once they reach
your site. These words can trigger ideas that can lead to new content.
When writing articles, create short articles of 200-300 words and use
catchy titles in order to get users reading. Write about seasonal
topics and create content about basic subjects so that those unfamiliar
with an industry can learn more about it.
